Ask.com Looks Pretty, But It Advertises To The Wrong MarketWriting by Nick Stamoulis on Tuesday, 14 of August , 2007 at 8:20 am
I’ll talk more about what search engines do well and what they need improvement on overall later on. Right now I’d like to focus on Ask.
Ask has done a good job of simplifying itself. They seem to know what search is all about while everyone else is just guessing. I’m glad Ask.com dropped Jeeves. He was old, worn out, and never really provided good feedback anyway. The newfound “let’s follow Google to a simpler search page look” has also seemed to work for Ask. And I like what they’ve done with their SERPs. They’re attractive, aesthetic, organized well, provide useful features, and look nice. What I can’t speak to just yet, because I don’t use Ask enough to be able to give an honest appraisal (I still use Google a lot), is whether their claims to return the best results is true or not. Some people I respect say they do, but if that is true then why does Ask still hover around the 1% market share range?
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Advertises,
Askcom,
Looks,
Market,
Pretty,
Wrong