Search Engine News

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I get cold called about twice a month pitching a newspaper subscription, but as we are able to subscribe to specific channels, generalist news lose relevancy, and loses profitability.

The NYT is rumored to be dropping its paid content wall. As generalist publishing moves toward free it still will not be enough to create strong sustainable profits:

“The New York Times is a strong and respected brand however the type of content they are writing about [in columns] is available everywhere,” Borrell explains. “Their niche is strong writing and this is not a strong enough niche to charge readers for.” As long as news is just data, those profits are going to move to the aggregators who can cut deals with any publisher and dump any they dislike. Not surprising to see Google turning Google News into a destination, such that they can learn more about the news business and gain more leverage over anyone in that space.

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