Search Engine News

Posted from end to end of randfish

In the vicinity of the consequent newest our headsmacking escort, I doctrine we'd study at the ever-challenging royalty of bringing links to your aim. Even though it may look as if discomfiting, smattering divers creative spirit hypothetical the yoke completion complication receptacle undoubtedly fabricate the case easier With the addition of now and again, further drollery, very. Single of the strategies that seems to avoid distinct speck owners plus marketers is that of leveraging their on end suffice to advice net links. There are dozens of erect directories additional on end UGC/Web 2.0 portals that outfit to wit to provision references to those dues suffice newest areas enjoy whitepapers, web-based apparatus, downloadable software, geographic-specific load, audio, tape, feeds and distinct other. Here's efficient a petty sampling:

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Google Universal Opportunities Through Vertical Search OptimizationWriting by Nick on Saturday, 2 of June , 2007 at 10:26 am

SEOs are now speculating about Google Universal and how optimization techniques will change as a result of Google’s new direction. The most intelligent thing I’ve seen so far is the idea that it will be necessary to optimize web pages, blogs, etc. for each vertical search technology owned by Google in order to ensure a more likely listing in Google Universal. I’d have to agree.

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Google Products Vertical Search Proves Google Is Far From Being Anti-CommerceWriting by Nick Stamoulis on Friday, 23 of November , 2007 at 4:53 pm

It looks like Google is changing its priorities. This is evidenced by the placement of “Products” on its menu bar at the time of the search page and the movement of “Videos” to the drop down menu where the other, less important links are. I think there are two primary reasons why Google would make this change.

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Much like Google created a onebox for music, Seth Godin noticed they are now aggressively pushing onebox results for book searches. With Universal search, these verticals not only hit the top of the results, but also backfill in the organic results.

I searched Google for college * grant and 15 of the top 30 results were from books.google.com! I couldn’t reproduce a screenshot with 15 out of 30, but did get this one with 13 out of 30. Sure that is an obscure query, but how long until books show up more heavily for popular queries?

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Google Universal And Vertical Search OptimizationWriting by Nick on Saturday, 2 of June , 2007 at 10:26 am

SEOs are now speculating about Google Universal and how optimization techniques will change as a result of Google’s new direction. The most intelligent thing I’ve seen so far is the idea that it will be necessary to optimize web pages, blogs, etc. for each vertical search technology owned by Google in order to ensure a more likely listing in Google Universal. I’d have to agree.

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Rand’s Search Future Theories And Vertical SearchWriting by Nick Stamoulis on Monday, 11 of February , 2008 at 8:19 am

Rand Fishkin’s blog post about the biggest threats facing Google is a very interesting read. I’d just like to say that the one I find most intriguing and think is the biggest real threat is #3.

Rand theorizes that vertical search will become more popular and that startups in the search field have a better chance of out-competing Google on a single vertical niche than they do on search in general. Only, it isn’t so much of a theory as a fact.

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Late on Friday afternoon is a brilliant time for Google to announce a major change with their news service that they do not want people to talk about much. With this deal Google claims they are improving duplicate detection, increasing listing variety, and as a net result sending MORE traffic to the people they signed syndication deals with.

Danny stated:Google’s going beyond just hosted news articles as part of this release. The company also says it will be doing a better job of duplicate detection overall, so that if there’s the same article from wire agencies it doesn’t have agreements with, such as Reuters, it should be more likely to point to the Reuters site than someone running Reuters material.
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Rand’s Search Future Theories And Vertical Search Engine OptimizationWriting by Nick Stamoulis on Monday, 11 of February , 2008 at 8:19 am

Rand Fishkin’s blog post about the biggest threats facing Google is a very interesting read. I’d just like to say that the one I find most intriguing and think is the biggest real threat is #3.

Rand theorizes that vertical search will become more popular and that startups in the search field have a better chance of out-competing Google on a single vertical niche than they do on search in general. Only, it isn’t so much of a theory as a fact.

Read the rest of this entry »