Search Engine News

Posted because of randfish

It's been a unusual weeks owing to I carry on posted a headsmacker, on the contrary this topic has been beseeching towards divers hazard. Freshly we've worked extra different lookalike SEOs who've felt the frosty ambit of improperly enthusiastic, anxious government. They're campaigns followed exclusive tactics, cemented to crush practices prep added to yet had numerous trim, clever modicum, on the other hand back a thirty days of ordinary results, the execs requested that our friends carry possible to "superior ROI projects."

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Obtain The Generation To Learn by rote SEO BasicsWriting through Shave Stamoulis doable Wednesday, 24 of September , 2008 at 9:40 head of government

Distinct bricks with the addition of Elastoplast businesses that wax an online appearance manna from heaven it spare far-seeing to outsource their SEO prep added to website exculpating to professionals in vogue the primary industries. On condition that you demand to grow rich online coupled with you be endowed with slender training hence this makes sense.

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Fanciful How Community Last wishes Catch What Matt Cutts Says On account of SEO AdviceWriting through Clip Stamoulis doable Tuesday, 24 of June , 2008 at 7:38 chief

Chris McElroy, AKA namecritic passed over a indication potential attainable this morning’s display USA Any more Interviews Matt Cutts Doable Cast around Appliance Optimization add-on I valid had to capture his outlet string current reply.

My assign was a slightly tongue-in-cheek reply to his catechize - in all likelihood my language was not pushed faraway satisfactory drawn my lip. The examine was lovely still a Google explore device optimization how to, notwithstanding ornament of certain consideration was unclosed - definitely gimcrack new.

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Posted by randfish

Tons and tons of interesting news to report from the last couple weeks, and rather than just report, I’m going to go ahead and give my opinions, too.

Search Engine Popularity Ratings - No one really knows what the search engine market share is, not Comscore, not Neilsen, not Hitwise. If they really managed data of the demographic variety and quality that they claim, the figures wouldn’t be as different as they are. Actually, I take back my initial statement - Yahoo!, News Corp, Hearst and other major media giants that control dozens of unique, high-volume domains, probably have a better sense of which engines control what percentages of searches. I really don’t see why the engines don’t publicize their numbers of unique visitors and unique searches each month - that data would help them sell ads and grow publicity - I don’t know what the downside is. Eyetracking and Article Design - Aaron posted about this on Monday and it’s got me thinking - if better content organization yields less time on page but greater recall and branding, the metrics we typically think about for measuring success may be a bit backwards. When I see that the average user spends only 70 seconds reading an SEOmoz post, I think - we need to be more interesting and more targeted with our blogs. I don’t think - wow, our content is really well organized and laid out. Jakob’s study would suggest that if we featured better layout, we’d actually be seeing “worse” metrics, with better results. PPC & SEO Work Better Together - This just sucks because now I need to go back and re-learn PPC. I used to be great at it 3 years ago, but the landscape has changed completely, and it looks like the “extra” visibility from having both a top PPC ad and top organic placement is truly worth the effort. Maybe I can just stick Rebecca on it

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Take The Analytics Seminar TrainingWriting by Nick Stamoulis on Saturday, 15 of March , 2008 at 6:37 am

If you’re wondering whether Google Analytics is a tool you can use for Search Engine Optimization, trust me, it is. And if you get half a chance then you should attend the Google Analytics training seminar.

Analytics is not just about tracking PPC conversions. That’s a part of it, to be sure. But analytics also allows you to track your visitors to see where they come from, where they go once they’re on your site, how long they stay, which links the click, and so on. All of this is valuable information.

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Posted by great scott!

Ah, it is indeed a beautiful Whiteboard Friday here in the Emerald City. 

This week Rand steps behind the camera so Rebecca, Jane and I can give you some tips on how to make the most of SES New York. 

It’s aimed at the newbie conference goer, but Jane also provides some session recommendations and (as if that weren’t enough) we also have something for the non-conference goers: A top-secret reveal of the latest Googledance!

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