Jan 31

The First Rule of Marketing

Some people hype transparency as the only effective solution for long-term sustainable marketing success. After they are already successful they can hype such false ideals and get praised for them, which only adds to their misguided notion of marketing. The truth is everyone wants to be influenced, but nobody wants to feel like they were influenced.

A Marketing Experiment

A few weeks back a friend of mine ran a linkbait announcing the best photography blogs on the web. And then he announced on his other blog that he was trying an experiment in using flattery to build links. I commented on that post

Read the rest of this entry »

Tags: , , , , ,