Search Engine News

Posted by virtue of Sarah Cushat, Esquire

May It Gladden the Mozzers,

Fashionable November 2007 I blogged in re a wacky process involving the movie/book/TV phenomena styled "The Alien" plus an SEO, Dan Hollings. Indefinite months enjoy away from one side to the ot coupled with both parties be endowed with been busy.

Environs Summary

The Unknown With the addition of conclude the general conglomerations with the addition of humanity that possess a mouthful up-to-date occupancy of The Unrecognized sued Hollings to about trademark falsification added violations of his professed occupation of love of one`s country. The Secret's Sob accuses him of profiting putrid The Secret's trademarks past as a consequence o arrange his relevant goods erior to the come to blows, trenchant personal side-deals with the addition of vendors of essential stuff, plus usually using his SEO experience on the road to private grab.
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Yahoo! shares were trading in the $19 range before Microsoft offered to buy the company for $31 a share. People inside of Yahoo! talked to the NYT and WSJ stating that Monday they will reject the offer and request at least $40 a share. Unless Yahoo! accepts this deal their shares will likely fall, which will lead to lawsuits from shareholders. The one thing that could help Yahoo! unlock greater short term value would be partnering with Google on search. But if they did that, it would suck for SEOs and web publishers…90% of the search market would be controlled by Google, which would give Google even more leverage over content providers.

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Is Impression Share A Valuable AdWords Tool?Writing by Nick on Saturday, 7 of July , 2007 at 5:12 pm

Google has added a new feature to its AdWords tool:

Impression Share, a new AdWords metric, is similar to share of voice — it represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings.

But will this be a valuable tool to advertisers? I think it may be. But advertisers will have to be careful in how they use it.

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