Posted by great scott!
Perusing reddit today, as I’m wont to do, I came across a story about a company that essentially gave up on its business model after falling out of the Google SERPs.
I’ve excerpted a portion of the story below:
Over the past months, however, organic traffic from Google.com dropped from an average of 1′000 or so visitors / day to exactly zero. In sympathy, sales dropped along side, resulting in perhaps one or two sales per day or less, mostly from people who stumbled over the site by chance or by recommendation. For some reasons our pages were either removed completely from Google’s index or have been tagged “supplemental result” (for a possible explanation, see below at “Other consequences”). Obviously, we could still pay for ads but that would never make up for the loss in traffic and, hence, revenue. Also, while we realize that Google owes us nothing, we are not inclined to reward Google for dropping our site. The little traffic coming from localized versions of Google or from Yahoo and MSN doesn’t convert to revenue at all. We didn’t find a way to remedy this situation because, although being a multi billion dollar company, Google doesn’t seem to have a phone number.
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