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Many authoritative tool pages have gobs of link equity, but rank for few keywords beyond their official name because they offer little background information. Providing no background information not only wastes ranking opportunities, but also makes it hard for some people to use the tool.

In some cases it makes sense to keep documentation separated from the conversion process, especially if the tool is a for sale item, and especially if you are selling to people looking for an instant autopilot wealth generation system. But if your offering is of value and free, there is no need for the mystery card. You can make the download and/or usage instructions clear at the top of the landing page, and then get deeper into features and benefits as you go further down the page.

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Shoemoney pointed out that the Rick Jerk website is for sale, alleging that the sale is required to avoid bankruptcy. Was the Rich Jerk just a marketing scheme?

I have been seeing numerous others claiming the selling of snake oil recently.

Dr Garcia flamed a whole slew of honest SEOs because we incorrectly refer to semantics as latent semantic stuff or call tools that show word co-occurrence as LSI like:
In an effort to save face and avoid litigation from consumers, some of these purveyors of falsehood as other crooks and their friends play with words and call theirs “LSI-like”, “LSI-based”, “LSI-driven” technology or use similar snaky phrases.
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dhtmlxGrid Ajax-enabled DHTML grid with rich Javascript APIAjax, Javascript, XHTMLMarch 11th, 2008

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