Search Engine News

Posted by randfish

I’m more than a little skeptical of mainstream media articles about the search engines. With so many terrible experiences - inaccuracy, bias, shallow information, agenda-based reporting - it’s easy to see why. However, today I’m thrilled to see an article from Saul Hansel in the NY Times that’s not only impeccably well-written, but informative to even those of in most deeply inside the search industry. The article - Google Keeps Tweaking Its Search Engine - is quite possibly the best mainstream media article about Google, or modern search technology, in the last 5 years.

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Click costs keep rising as more advertisers enter search marketing and streamline their sales process. At the same time the value of traditional ads (not tied to search) keep dropping as more and more web users are becoming aware of advertising. One of the easiest ways to increase user satisfaction, visitor value, and make more money from your site is by featuring your best content.

Featured News

Whenever a big news story in the search space happens Danny Sullivan covers it in depth. When Microsoft offered to buy Yahoo! Danny responded by covering the news, the conference call, and even doing a follow up interview with Microsoft. With Danny owning the search news field him publishing the latest news regularly (and in depth when important events happen) that is featured content.

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