Posted by randfish
As promised, and despite the late hour, I’m finally finished with my article all about our trip to China. There’s a lot of information inside - a good 25-30 minutes of reading if you feel like taking the time. If you just need the lowdown, read the section on the Chinese Search Landscape, then check out a few photos. I’ll go through a few excerpts just for fun.
The Most Amazing Thing I Saw:
Tags: China, Dump, From, Knowledge, RandsRand’s Search Future Theories And Vertical SearchWriting by Nick Stamoulis on Monday, 11 of February , 2008 at 8:19 am
Rand Fishkin’s blog post about the biggest threats facing Google is a very interesting read. I’d just like to say that the one I find most intriguing and think is the biggest real threat is #3.
Rand theorizes that vertical search will become more popular and that startups in the search field have a better chance of out-competing Google on a single vertical niche than they do on search in general. Only, it isn’t so much of a theory as a fact.
Tags: Future, Rands, Search, Theories, VerticalPosted by randfish
Tons and tons of interesting news to report from the last couple weeks, and rather than just report, I’m going to go ahead and give my opinions, too.
Search Engine Popularity Ratings - No one really knows what the search engine market share is, not Comscore, not Neilsen, not Hitwise. If they really managed data of the demographic variety and quality that they claim, the figures wouldn’t be as different as they are. Actually, I take back my initial statement - Yahoo!, News Corp, Hearst and other major media giants that control dozens of unique, high-volume domains, probably have a better sense of which engines control what percentages of searches. I really don’t see why the engines don’t publicize their numbers of unique visitors and unique searches each month - that data would help them sell ads and grow publicity - I don’t know what the downside is. Eyetracking and Article Design - Aaron posted about this on Monday and it’s got me thinking - if better content organization yields less time on page but greater recall and branding, the metrics we typically think about for measuring success may be a bit backwards. When I see that the average user spends only 70 seconds reading an SEOmoz post, I think - we need to be more interesting and more targeted with our blogs. I don’t think - wow, our content is really well organized and laid out. Jakob’s study would suggest that if we featured better layout, we’d actually be seeing “worse” metrics, with better results. PPC & SEO Work Better Together - This just sucks because now I need to go back and re-learn PPC. I used to be great at it 3 years ago, but the landscape has changed completely, and it looks like the “extra” visibility from having both a top PPC ad and top organic placement is truly worth the effort. Maybe I can just stick Rebecca on it
Tags: Rands, Recent, Search, TakeRand’s Search Future Theories And Vertical Search Engine OptimizationWriting by Nick Stamoulis on Monday, 11 of February , 2008 at 8:19 am
Rand Fishkin’s blog post about the biggest threats facing Google is a very interesting read. I’d just like to say that the one I find most intriguing and think is the biggest real threat is #3.
Rand theorizes that vertical search will become more popular and that startups in the search field have a better chance of out-competing Google on a single vertical niche than they do on search in general. Only, it isn’t so much of a theory as a fact.
Tags: Engine, Future, Optimization, Rands, Search, Theories, Vertical