Search Engine News

I thought the rest of this year was going to be smooth sailing as far as public speaking. Boy was I wrong!

Last week I did two presentation for the VISI Data Center 2.0 event in St. Paul. The topic was, “The Truth About Search Engine Optimization” and it went VERY well. Sans the technical glitch with at the beginning that is. I had about 20 companies request a follow up conversation about TopRank possibly providing search engine optimization consulting and about another 20 people requested copies of the presentation.

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Reflect your Company’s Image in Your Public Relations DocumentsWriting by Nick Stamoulis on Wednesday, 26 of December , 2007 at 6:00 pm

Public Relations covers a vast spectrum of communications, from formal apologies to retractions and press releases. How you handle these situations is a reflection on your professionalism. Pick through any public relations documentation with a fine toothed comb and then check them again.

Spelling and grammar errors are of course a big no-no, but you should check carefully as to how the document reads. You do not want to write anything that can easily be misinterpreted, for every misinterpretation can result in one disgruntled customer.

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Posted by Oatmeal

As promised the Crawl Test Tool has been released to the public.  I wrote a blog entry about this about a month ago which highlighted some of the features of the tool, but in a nutshell this is what it does:

This tool is used to test how accessible your site is to search engines and can help you quickly diagnose potential crawling issues and give you an overview of your site’s search friendliness. The tool will spider the URL you enter as well as all the internal links on that page (max 50 per report). For each spidered URL, it will examine the following: whether it’s indexed in the major search engines, last time google spidered the page, http status code, primary keywords on the page, meta description, and the number of internal links on each page. 

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Posted by randfish

The Public Media Conference in Boston proved to be one of the most unique audiences I’ve ever spoken to. Rather than webmasters and business owners, the crowd consisted primarily of reporters, station executives and public media contributors. These folks share the interests and goals of traffic, branding, influence and connection, despite the difference in focus (profit vs. relevance & funding opportunities). In addition to sharing some words on SEO, traffic building and blogging, I also learned quite a bit from sitting in some sessions.

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