Search Engine News

Matt Cutts’ Search Engine Optimization Predictions (And My Surprise)Writing by Nick Stamoulis on Sunday, 9 of March , 2008 at 6:20 am

Matt Cutts finally got around to making his predictions for 2008. Aside from the disclaimer, I thought they were pretty interesting. Here’s what Matt Cutts think will happen this year:

2008 will be the year that hacking and search engine optimization (SEO) collide in a major way. By the end of the year, a nontrivial fraction of blackhat Search Engine Optimization will involve illegally hacking sites for links or landing pages. One webhost will get a significant black eye as hundreds or thousands of customers’ websites are hacked. The growth of illegal-blackhat Search Engine Optimization will leave traditional blackhats with a difficult choice: risk doing something illegal or sit out.

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Singing the “SEO is dead” song is nothing new for Dave Pasternack, despite all the recent rounds of impotent cliches. I came across the article linked above over at SEO Today from Oct 11, 2005 where he talks about Yahoo Search Subscriptions and proclaims the following pearls:

“Yahoo!’s new Search Subscriptions, now in beta, means two things for SEO. The first thing it means is that organic search is dead. Finished. It finally happened. Everyone can go home. The second thing it means is that SEO is more important than ever was before.”

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Search Predictions I Can, And Can’t, Live WithWriting by Nick Stamoulis on Wednesday, 9 of January , 2008 at 2:01 pm

WebPro News ran a story from Lee Odden on search marketing trends:

What will be the big stories in search marketing in 2008?

* Heavier Integration of User Data and Personalized Search in Standard Results (21%)
* Mobile Search Explodes (15%)
* Death of SEO as we know it (13%)
* Social Media Marketing Explodes (12%)
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