SEO or PPC: Can Your Business Survive Only On Pay-Per-Click Advertising?Writing by Nick on Thursday, 26 of July , 2007 at 1:26 pm
Funny story. Google banned this guy for buying links so instead of owning up and asking for absolution he decides he doesn’t need Google. So he starts buying sponsored ads - paying for links! I’m anxious to see how he does.
But it does bring up an interesting question that the pilgrims have offered an answer for:
Tags: Business, Only, Pay-Per-Click, Survive, YourPay-Per-Click: Do You Need The Content Network?Writing by Nick Stamoulis on Sunday, 26 of August , 2007 at 8:50 pm
With Google Pay-Per-Click, advertisers get the option of sticking with the search network or using the content network. The search network is simply having your ads placed on Google SERPs whenever the keywords in your ad campaign match a searchers search query. Pretty simple.
The content network is a little bit more complicated. Advertisers who are a part of the content network include those advertisers who have opted to allow Google AdSense ads on their websites. But the ads that appear on their websites will match the keywords that their web pages are optimized for. To add another element, you can choose certain sites for your ads to appear on and you can choose certain sites for your ads to not be featured on. The members of the content network also can elect to have certain ads not appear on their sites.
Tags: Content, Need, Network, Pay-Per-Click
Ah, here I am working another Saturday; such is the life of a business owner, especially a business like SEO where the Internet never sleeps. As I was re-reading my sale’s call list from yesterday I looked at a note that I had written concerning a potential client and her overspending on Google’s Adwords. I had related a story to her about click fraud, (BusinessWeek wrote a article about click fraud), that happened to a client of ours and thought I’d share it again with my blog readers.
Tags: Fraud, Help, Pay-Per-ClickThe Importance Of Keywords In Pay-Per-ClickWriting by Nick Stamoulis on Thursday, 30 of August , 2007 at 8:37 am
If you plan on using pay-per-click advertising to drive traffic to your website then you need to understand that each ad you write must be optimized for specific keywords. Not concepts. Keywords.
Google evaluates every ad and gives it a quality score. That quality score helps determine the rank that ad falls into when displayed on SERPs and in the content network. The quality score is determined, in part, by how well you have optimized your ad according to certain keywords. Perhaps the most important thing to understand is the keyword mix you have on your target page - the page you are driving traffic to.
Tags: Importance, Keywords, Pay-Per-ClickSeven Pay-Per-Click Principles (Habits) To Rely On (Of Highly Effective Advertisers)Writing by Nick on Monday, 4 of June , 2007 at 9:46 am
Memorial Day - you’d think this guy was out surfing or something. Instead, he was working. Memorializing his fingers to the keyboard. Still, I like what he has to say about pay-per-click management.
1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content buys that decision is ultimately up to the statistics. The separation provides much more insight into what is working, and more importantly what is not working.