A Few Thoughts On Pay-Click-Click OptimizationWriting by Nick on Tuesday, 10 of July , 2007 at 5:22 pm
(Source) Search page views are roughly 5% of page views on the web, which means non-search page views are roughly 95%. There is no quicker way of increasing one’s advertising reach on PPC than utilizing the content network. However, if it is not done correctly, it’s easy for ads to be “matched” to irrelevant items, and advertising dollars will be wasted by being shown next to non-relevant content.
Tags: Optimization, Pay-Click-Click, Thoughts