Many of the large web players offer or will soon offer analytics products for free. If you use them they may eventually charge you for the service, or they may keep them free but look for other ways to charge you, and use your own statistics against your best interests, by doing one or more of the following
using your site to help categorize keywords that competitors should bid on (and do SEO for)
compare your direct traffic to search traffic and flag your site for review to potentially reduce your search traffic if it is outside the normal range for your given industry
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Mar
28