Search Engine News

Seven Pay-Per-Click Principles (Habits) To Rely On (Of Highly Effective Advertisers)Writing by Nick on Monday, 4 of June , 2007 at 9:46 am

Memorial Day - you’d think this guy was out surfing or something. Instead, he was working. Memorializing his fingers to the keyboard. Still, I like what he has to say about pay-per-click management.

1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content buys that decision is ultimately up to the statistics. The separation provides much more insight into what is working, and more importantly what is not working.

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I picked up on a great post over at Matterhorntips.com found via the blogroll of Caydels SEO blog

Matterhorn pointed out that he gets asked “How can my site rank highly in the search engines”, when he should be asked, “What can I do to improve my website?”

As an SEO consultant I see part of my job is to educate. The people I talk to do not have 600 SEO blogs loaded onto their favourite RSS feeder, not only do they not have an RSS feeder they don’t know what a bloody RSS feeder. Guess what, before I knew what an RSS feeder was I didn’t know what an RSS feeder was also. Think about that whilst you condescend to a client about not knowing what H1 tags.

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