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Posted by virtue of Tom_C

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The type of person who reads this blog and other blogs about search marketing knows far more than the average webmaster (or web user) about search. You can use that knowledge as a marketing advantage over the competition, by doing things like creating a custom topical search engine, or write about harnassing the power of Google to _____. Search is a big power on the web, and it relates to everyone publishing a site. Leverage Google’s brand to push your own.

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Many web companies significantly profit from the appearance that they are open, but anything of value eventually needs to have some limitations placed on it. In spite of no longer having MovableType installed on this server, the mt-comments file is one of my most requested files. Registration moves you away from The Tragedy of the Commons to something more sustainable.

Asking people to register suddenly makes them nicer because it makes the audience less robotic, and the most mean spirited people are not like to remain once anonymous disappears. It is harder to leave anonymous troll comments without being figured out if you have to create an account to post them. And who has time to set up 100 different accounts?

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