Search Engine News

Posted by randfish

This morning I spent a half hour interviewing Danny Sullivan about the upcoming Search Marketing Expo in Seattle on June 4 and 5. We hashed through quite a bit of material and I learned a great deal about what the goals of the conference will be, who the target audience is and why there are so many changes from his successful SES conference series.

Size of Venue & Limited Crowd

With SMX, the crowd capacity iis 550 attendees, a far cry from the throngs of thousands in attendance at SES shows in San Jose or New York, but not neither the tiny size of exclusive events like SEODays or Elite Retreat. Danny’s hoping that by limiting the crowd size, he can do a few things:

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I don’t understand why Will Wheaton considers both Google AdSense and Federated Media as jokes for not being able to sell his ad space for more than a couple hundred a month.

Consider his ads were
laregly irrelevant due to the nature of his site
tucked away in the right side bar
on a tech blog where nobody clicks
If you want to sell brand ads sell them yourself, or create your own product to sell. If you are selling anything else you have to integrate them into your site. I have seen a CTR in excess of 10% off a single Google AdLinks unit. Those ads were targeted, aggressively integrated, and commercially oriented. That ad unit suffered from none of the faults of Will’s ad model.

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