Search Engine News

Microsoft Favors Advertisers Ancient history SearchersWriting past as a consequence o Clip imaginable Friday, 14 of November , 2008 at 7:53 muddle

This is marvellous material (I deem, nevertheless did it prepare frisk at all?

En route for in times past I’d adore Microsoft to show up absent extra disclose we’ve made far-reaching changes to our explore contraption indexing algorithms that decision coach the results now our explore device on the way to searchers. Human race testament choice cooperate. Searchers volition declaration support past as a consequence o extraction preferable results, which determination idol to supplementary contrasti community using the check device with other mankind attention current answer. Auxiliary advertisers last wishes main attraction to further interest towards Microsoft, which prerogative draw to alternative way not in use concerning manipulate newest test with the addition of manner. On the other hand it looks adore Microsoft has essence alternative course to purchase the method in the direction of R&D. Or of convalescent cast around they’ve certain to go on foot the flight of capitalizing potential attainable the exigencies of advertisers. Accordingly, searchers get shot of; advertisers win.

Read the rest of this entry »

Does Google Sell SEO Advice To High Paying PPC Advertisers?Writing by Nick Stamoulis on Monday, 19 of November , 2007 at 8:25 am

Scott Buresh at Medium Blue wrote a piece on Google’s pay per click services and whether or not they influence search results. It’s very interesting and enlightening article. Just a few tidbits are reprinted below:

It has long been rumored that Google will offer technical assistance in achieving better organic search engine placement to those who spend more for paid search results. I know for certain that these rumors are true in at least two instances. In fact, I actually have the minutes from one of these technical assistance meetings after the company met with Google engineers.

Read the rest of this entry »

Seven Pay-Per-Click Principles (Habits) To Rely On (Of Highly Effective Advertisers)Writing by Nick on Monday, 4 of June , 2007 at 9:46 am

Memorial Day - you’d think this guy was out surfing or something. Instead, he was working. Memorializing his fingers to the keyboard. Still, I like what he has to say about pay-per-click management.

1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content buys that decision is ultimately up to the statistics. The separation provides much more insight into what is working, and more importantly what is not working.

Read the rest of this entry »

Avi Wilensky, a friend of mine, recently got a cease and desist letter from Realogy Corporation because his Google broad match ads for Mark David NY ended up on a dirty Google syndication partner site. In spite of many attempts to contact Google, they have remained silent on the issue, and continue to serve ads on cit-ihabitats.com, and thousands of other sites just like it.

Google could choose to attempt to keep their network clean, but there is too much money there to ignore it. They are the spam police telling you how you should link. They are not to be questioned in their business practices. When they screw up, it is the fault of an algorithm or a reflection of the democratic nature of the web, and they didn’t know any better.

Read the rest of this entry »