Apr 20

Posted by randfish

This morning I spent a half hour interviewing Danny Sullivan about the upcoming Search Marketing Expo in Seattle on June 4 and 5. We hashed through quite a bit of material and I learned a great deal about what the goals of the conference will be, who the target audience is and why there are so many changes from his successful SES conference series.

Size of Venue & Limited Crowd

With SMX, the crowd capacity iis 550 attendees, a far cry from the throngs of thousands in attendance at SES shows in San Jose or New York, but not neither the tiny size of exclusive events like SEODays or Elite Retreat. Danny’s hoping that by limiting the crowd size, he can do a few things:

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