Search Engine News

Posted by rebecca

Last week I chatted with Levi from Wordze about the keyword research tool he built. Levi, who’s chummy with SEOmoz’s resident black hat blogger G-Man, is a programmer who tinkered around with various keyword research sites and decided to build his own.  

Wordze has the token keyword research tool, where you type in a keyword or phrase, set the match to exact, broad, or any, and receive a list of related keywords, their 30-day cycle count (Wordze gets their data from meta crawlers and a couple of ISPs), their estimate of search views on that keyword, and their KEI (Keyword Effectiveness Index, which is a comparison of the number of searches to the number of search results; the lower the KEI, the more difficult it is to rank for that keyword).

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A search engine optimization company can sometimes forget about the little guy. Sometimes working for web sites who need search results for terms that have national competition can overwhelm you and blind you to the company who is competing for search terms in a local geographic area. I wrote a post on improving local search results a few weeks ago and in doing so discovered a new tip: Add Reviews. Or better yet ask your customers to add reviews.

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