Search Engine News

The First Rule of Marketing

Some people hype transparency as the only effective solution for long-term sustainable marketing success. After they are already successful they can hype such false ideals and get praised for them, which only adds to their misguided notion of marketing. The truth is everyone wants to be influenced, but nobody wants to feel like they were influenced.

A Marketing Experiment

A few weeks back a friend of mine ran a linkbait announcing the best photography blogs on the web. And then he announced on his other blog that he was trying an experiment in using flattery to build links. I commented on that post

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Take The Analytics Seminar TrainingWriting by Nick Stamoulis on Saturday, 15 of March , 2008 at 6:37 am

If you’re wondering whether Google Analytics is a tool you can use for Search Engine Optimization, trust me, it is. And if you get half a chance then you should attend the Google Analytics training seminar.

Analytics is not just about tracking PPC conversions. That’s a part of it, to be sure. But analytics also allows you to track your visitors to see where they come from, where they go once they’re on your site, how long they stay, which links the click, and so on. All of this is valuable information.

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Posted by great scott!

Back so soon? Oh Yeah! The SMX Diaries just keep on comin’.  In Volume II, Rand interviews Neil Patel about the rise and fall of Digg and how to work around their famous hatred of SEOs and other marketers.

There’s more where this came from so keep an eye out.  I’ll try and get one more up today and then, tomorrow, we’ll have a super-sized, two-part installment of The SMX Diaries with the one-and-only Matt Cutts.

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What is the best RSS or Feed Reader ?

Can we really tell ? I don’t think so, readers are something that comes from personal opinion, they all do same job , some more some less. I use live bookmarks by firefox the most, I Only do have 4 pages that I want to see every single day what they write about, the rest of it is all on Google Reader. Per some statistics I found out that Google reader is one of the most popular one. And no wonder, most of people have google reader button, so as I.

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SEO Videos: Title Tag SEO TipsWriting by Nick Stamoulis on Wednesday, 16 of April , 2008 at 4:39 pm

This video helps viewers learn some useful Search Engine Optimization tips related to the Title Tag of a web page. Title Tags are a very important for search engines when it comes to determining what is in the content of a web page. Check out some of our other videos on our Brick Marketing YouTube Channel.

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I was not going to leak the document publicly until others did and it was cited by other popular sources, but given that SEL blogged about the remote quality rater document, now is a fine time to mention the best weekend reading any SEO could wish for…here is the 43 page confidential Google document in PDF format.

Make sure you download a local archive in case either or both go offline. And if you don’t know why the document is so important for SEOs, read my post on spying on Google.

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I recently installed the new business edition of Google’s custom search engine. It took about 5 minutes to set up and will likely pay for itself many times over. You can use it by using the search box in the right rail.

Google’s custom search engine is easy to customize, fast to implement, works across multiple domains and is cheap. It only costs $100 a year for up to 5K pages and $500 a year for 50K pages. It also allows the owner to see search frequency and your most popular queries.

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Some tools exist because they are valuable and remove market friction. Others exist because they are perceived as being valuable, even if they are actually value destroying, or only valuable in rare circumstances.

Valuable Tools of the Trade

Outside of paying for a domain name, hosting, site design, and buying a few links you could create (an ad supported) business online virtually free.

Blogs are easy to post to, easy to subscribe to, and easy to comment and interact with. Keyword tools and analytics services are easy to view and infer ideas and trends from. Searchable email saves time. Google Alerts and feed readers save time and keep you connected with your industry. Many of these tools are free, in spite of offering great value.

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Google is buying marketshare for Google Checkout by profiling merchants who use it, and giving them free high PageRank links from Google sites.

The Google Checkout blog, currently a PageRank 8 site, recently posted about the success of GolfBalls.com on their blog. Not only does that post provide direct links, one one of the links is a deep link with targeted anchor text.

The blog post about GolfBalls.com contains the following passage:
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I know I had been asked probably 20 times in last 4 months how do I make money and also how much. As of how much I can not tell you except that it pays part of my student loan and that is enough for me to say I LOVE BLOGGING !

As many of you saw I just stayed with DoshDosh Adsense Wordpress Themes reason why is just that I make more money then I use to but only if I add up on the end of each month.

Here are services I use to make money with:

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